23rd Asian Games Seoul 2038
2024

This identity system design of the 23rd Asian Games Seoul 2038 captures the essence of Seoul where modern and dynamic aspects harmoniously exists with historic intentions. The identity system alludes to the Asian Game’s roots, which is an energetic sporting event aiming to bring diversity in unity.
Inspiration
The four gates of the capital city, currently Seoul, during the Joseon Dynasty symbolizes the values and unity of the city.
The four gates were more meaningful than merely gates and related to the four core values of Confucianism.
Logo
Logo with Type
Color Variations
The logo can change color depending on dominant color within the applications.
Pictograms
Applications
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